The Uniform Studio
2009 — Identity
The Uniform Studio create and produce ‘bespoke uniforms’ for many high-end retail and hospitality clients, and it was the seemingly oxymoronic nature of this pairing of words that inspired our design of their identity. The aim was to give at first glance a look of overall uniformity, but on closer inspection it becomes apparent that a different typeface is used for each line of text — subtly hinting at the nature of bespoke garments, and the attention to detail inherent in the tailor’s craft.