http://multistorey.net Multistorey Sat, 16 Mar 2013 06:01:08 +0000 http://multistorey.net en http://www.multistorey.net/Unpackaged http://www.multistorey.net/following/multistorey.net/Unpackaged Sat, 16 Mar 2013 06:01:08 +0000 Multistorey 5155283 <img src="http://payload142.cargocollective.com/1/3/110773/5155283/UP_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/UP_thumb_o.jpg" data-mid="27704708" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/00Unpackaged_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/00Unpackaged_o.jpg" data-mid="27832479" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/16Unpackaged_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/16Unpackaged_o.jpg" data-mid="27709970" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/02Unpackaged_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/02Unpackaged_o.jpg" data-mid="27709966" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/03Unpackaged_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/03Unpackaged_o.jpg" data-mid="27709968" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/08Unpackaged_905.jpg" width="905" height="604" width_o="905" height_o="604" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/08Unpackaged_o.jpg" data-mid="27709969" border="0" align="left"/>Unpackaged 2013Identity / Retail Design / Interior Design. . . . . . Unpackaged is a London café, bar and grocery, selling the majority of its products without packaging. After giving shape to their first incarnation in 2007, we were commissioned to design their new, larger 160m2 space in Hackney, with a very small budget and an (as far as possible) eco build. Our visual keys were a utilitarian 1950s pre-supermarket era of local grocers and busy high streets; coupled with Mediterranean café influences, inspired by the Spanish food and wine at the core of chef Kate de Syllas’ menu. This is manifested in our palette of rich ochre, inky and duck-egg blues, dusky coral with more vibrant tomato red, sunflower yellow and turmeric. Three primary materials were used: Marmoleum for the ziggurat patterned floor, marble off-cuts for the bar and counter tops, and pegboard for the walls and wheeled room dividers. These create abstracted booths and visual breaks between the 40+ seats and tables, bringing intimacy to the originally quite cavernous space. A motley crew of salvaged and collected chairs and stools were stripped and painted black, creating unison and an informal texture to the landscape of the space. Without the budget to physically alter such a large and awkward façade, we decided to embrace the strange grid of windows and multiple doors, creating a bespoke typeface which expands and contracts to fill each window unit, with a condensed version used throughout the shop for signage and labelling. The original jar logo has been updated and is joined by a wine glass, knife and fork and coffee cup. Photos by Joe Clark Index of projects<img src="http://payload142.cargocollective.com/1/3/110773/5155283/00AUnpackaged.jpg" width="604" height="905" width_o="604" height_o="905" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/00AUnpackaged_o.jpg" data-mid="27832520" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/01Unpackaged.jpg" width="604" height="905" width_o="604" height_o="905" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/01Unpackaged_o.jpg" data-mid="27710289" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/09Unpackaged.jpg" width="604" height="905" width_o="604" height_o="905" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/09Unpackaged_o.jpg" data-mid="27710293" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/05Unpackaged.jpg" width="604" height="905" width_o="604" height_o="905" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/05Unpackaged_o.jpg" data-mid="27710291" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/12Unpackaged.jpg" width="604" height="905" width_o="604" height_o="905" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/12Unpackaged_o.jpg" data-mid="27710296" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/10Unpackaged.jpg" width="604" height="905" width_o="604" height_o="905" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/10Unpackaged_o.jpg" data-mid="27710294" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/Unpackaged.gif" width="466" height="699" width_o="466" height_o="699" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/Unpackaged_o.gif" data-mid="27709276" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/00_UnpackagedC_905.jpg" width="791" height="750" width_o="791" height_o="750" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/00_UnpackagedC_o.jpg" data-mid="27832559" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/04_UnpackagedC_905.jpg" width="791" height="750" width_o="791" height_o="750" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/04_UnpackagedC_o.jpg" data-mid="27738931" border="0" align="left"/><img src="http://payload142.cargocollective.com/1/3/110773/5155283/07_UnpackagedC_905.jpg" width="791" height="750" width_o="791" height_o="750" src_o="http://payload142.cargocollective.com/1/3/110773/5155283/07_UnpackagedC_o.jpg" data-mid="27738932" border="0" align="left"/> Unpackaged 2013Identity / Retail Design / Interior Design. . . . . . Unpackaged is a London café, bar and grocery, selling the majority of its products... http://www.multistorey.net/Burberry http://www.multistorey.net/following/multistorey.net/Burberry Mon, 29 Oct 2012 07:33:39 +0000 Multistorey 2219977 <img src="http://payload.cargocollective.com/1/3/110773/2219977/BB_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload.cargocollective.com/1/3/110773/2219977/BB_thumb_o.jpg" data-mid="14289514" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow000_905.jpg" width="672" height="470" width_o="672" height_o="470" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow000_o.jpg" data-mid="14573739" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow01_905.jpg" width="672" height="470" width_o="672" height_o="470" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow01_o.jpg" data-mid="14332229" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow02_905.jpg" width="672" height="470" width_o="672" height_o="470" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow02_o.jpg" data-mid="14332224" border="0" align="left"/>Thomas Burberry 2003 / 2004Art Direction. . . . . . Barnaby Roper's photographs for the Burberry diffusion line's autumn/winter brochure perfectly captured a blustery English autumn day at the seaside. Each page is a different size, to feel like one of the protagonists had hastily bundled together a scrap-book of beachcombings and photographs from their trip. The stock used is an oatmeal coloured card with visible flecks of darker fibre, which appear to be being blown around in the photographs. The black borders and off-white paper stock add to a feeling of timelessness. For the Autumn/Winter 04/05 brochure we again tried to capture a feeling of a personal collection of photographs. This time we created a huge collage of Barnaby Roper's photos and used detail shots from it as each of the brochure's spreads. A photograph of the entire collage was printed as a poster and inserted into each copy. To complement the brochure we created press ads, instore posters and an instore/online short film for the collection.Index of projects<img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow0000_905.jpg" width="700" height="519" width_o="700" height_o="519" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-slideshow0000_o.jpg" data-mid="14573735" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_01_905.jpg" width="700" height="519" width_o="700" height_o="519" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_01_o.jpg" data-mid="13596448" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_02_905.jpg" width="700" height="519" width_o="700" height_o="519" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_02_o.jpg" data-mid="13596454" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_03_905.jpg" width="700" height="519" width_o="700" height_o="519" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_03_o.jpg" data-mid="13596455" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_04_905.jpg" width="700" height="519" width_o="700" height_o="519" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry_Slideshow_04_o.jpg" data-mid="13596457" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-poster_905.jpg" width="700" height="700" width_o="700" height_o="700" src_o="http://payload.cargocollective.com/1/3/110773/2219977/Burberry-poster_o.jpg" data-mid="12393518" border="0" align="left"/> Thomas Burberry 2003 / 2004Art Direction. . . . . . Barnaby Roper's photographs for the Burberry diffusion line's autumn/winter brochure perfectly captured a... http://www.multistorey.net/Marks-Spencer http://www.multistorey.net/following/multistorey.net/Marks-Spencer Mon, 29 Oct 2012 07:33:38 +0000 Multistorey 2464166 <img src="http://payload8.cargocollective.com/1/3/110773/2464166/MS_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464166/MS_thumb_o.jpg" data-mid="14289491" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464166/M-S_all2_905.jpg" width="800" height="676" width_o="800" height_o="676" src_o="http://payload8.cargocollective.com/1/3/110773/2464166/M-S_all2_o.jpg" data-mid="14124306" border="0" align="left"/>Marks & Spender Lifestore 2005Packaging. . . . . . We designed the entire packaging range for the household storage department of Marks & Spencer's Lifestore. Our aim was to introduce an element of fun to the more mundane domestic purchases. The basic concept uses hundreds of coloured polypropelene swingtags, taking the form of whatever would normally be stored in that particular item, e.g. a CD shape for a CD rack, a T-shirt shape for a laundry basket. There were also 50+ box designs and stickers for pre-packed items. Detail is key to the design ­— brass rivets and black thread for swing tags, and our complex illustrations for boxed items. Initially designed for the Lifestore, the packaging was then rolled out into stores across the UK.Index of projects<img src="http://payload8.cargocollective.com/1/3/110773/2464166/M-S_Bin.jpg" width="600" height="857" width_o="600" height_o="857" src_o="http://payload8.cargocollective.com/1/3/110773/2464166/M-S_Bin_o.jpg" data-mid="14124305" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464166/lamp.gif" width="600" height="830" width_o="600" height_o="830" src_o="http://payload8.cargocollective.com/1/3/110773/2464166/lamp_o.gif" data-mid="13390378" border="0" align="left"/> Marks & Spender Lifestore 2005Packaging. . . . . . We designed the entire packaging range for the household storage department of Marks & Spencer's Lifestore.... http://www.multistorey.net/Philip-Kingsley http://www.multistorey.net/following/multistorey.net/Philip-Kingsley Mon, 29 Oct 2012 07:33:36 +0000 Multistorey 2464180 <img src="http://payload8.cargocollective.com/1/3/110773/2464180/PK_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464180/PK_thumb_o.jpg" data-mid="14289466" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464180/PK01.jpg" width="600" height="693" width_o="600" height_o="693" src_o="http://payload8.cargocollective.com/1/3/110773/2464180/PK01_o.jpg" data-mid="13388299" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464180/PK02.jpg" width="600" height="693" width_o="600" height_o="693" src_o="http://payload8.cargocollective.com/1/3/110773/2464180/PK02_o.jpg" data-mid="13388301" border="0" align="left"/>Philip Kingsley 2005>Branding / Packaging. . . . . . Philip Kingsley opened his Trichology clinic 20 years ago. For the past 10 years, he has sold a range of treatment products from his London and New York clinics. Multistorey were approached to re-brand and package his entire range of 35 products, with the aim of establishing the brand in salons and outlets outside their own clinics. The logo consists of a specially drawn typeface which incorporates a K made from lines that resemble hair. The packaging design was kept simple and clean and easily navigable, as the existing client base ranges from very young to elderly people. Colour coding helps to define product grouping and also correlates to colours used in the original packaging to avoid confusion, although we selected a new set of hues within each colour palette to freshen the range. The boxes are made from a pearlescent stock, evocative of the clean, shiny appearance of healthy hair.Index of projects<img src="http://payload8.cargocollective.com/1/3/110773/2464180/PK03.jpg" width="600" height="900" width_o="600" height_o="900" src_o="http://payload8.cargocollective.com/1/3/110773/2464180/PK03_o.jpg" data-mid="13388302" border="0" align="left"/> Philip Kingsley 2005>Branding / Packaging. . . . . . Philip Kingsley opened his Trichology clinic 20 years ago. For the past 10 years, he has sold a range of... http://www.multistorey.net/Design-London http://www.multistorey.net/following/multistorey.net/Design-London Mon, 29 Oct 2012 07:33:34 +0000 Multistorey 2464176 <img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL_thumb_o.jpg" data-mid="14289435" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL03.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL03_o.jpg" data-mid="13467286" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL01_905.jpg" width="700" height="439" width_o="700" height_o="439" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL01_o.jpg" data-mid="13467289" border="0" align="left"/>Design London, Milan 2005Exhibition / Branding. . . . . . Design London was an exhibition held as part of the Milan Furniture Fair in 2005. Over 70 British product and furniture designers exhibited in an 800m2 space, each of them represented by one of five British organisations. Our aim was to capture the vibrancy of the London design community and to set it apart from the slick commercialism of the Fair. Electrical circuits were used as visual metaphors to describe the various links between the exhibiting organisations and designers, and as a navigational aid for both the space and the printed material. To create a flexible and fluid system, we commissioned London-based illustrator Marcus James to hand draw the electrical components, connectors and cabling involved. These formed the basis of all the exhibition graphics including a 6x4m information wall, A5 information cards for each designer and a 40 page A6 exhibition brochure. Reinforcing the graphic system, tangled electrical cables cut from colour-coded vinyl created pathways on the floor of the exhibition space between each exhibitor's plinth and the main hub information desk. The distinctive UK three-pin electrical plug was a key detail in our concept and the main overhead signage was constructed from six-socket extension leads wired together into grids, with dot-matrix text made from plug-in children's glowlights. We also produced die-cut beermats in the shape of plug sockets for use as flyers. The exhibition's structural and spatial elements were designed by Frank.Index of projects<img src="http://payload8.cargocollective.com/1/3/110773/2464176/des_london_02salone030.jpg" width="440" height="292" width_o="440" height_o="292" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/des_london_02salone030_o.jpg" data-mid="13467454" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL06.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL06_o.jpg" data-mid="13467280" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL05.jpg" width="586" height="800" width_o="586" height_o="800" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL05_o.jpg" data-mid="13467563" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL04.jpg" width="467" height="700" width_o="467" height_o="700" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL04_o.jpg" data-mid="13467284" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/des_london_04Floorcables.jpg" width="440" height="292" width_o="440" height_o="292" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/des_london_04Floorcables_o.jpg" data-mid="13467452" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/des_london_03fullsign100mm.jpg" width="440" height="587" width_o="440" height_o="587" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/des_london_03fullsign100mm_o.jpg" data-mid="13467460" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464176/DL07_905.jpg" width="800" height="537" width_o="800" height_o="537" src_o="http://payload8.cargocollective.com/1/3/110773/2464176/DL07_o.jpg" data-mid="13467464" border="0" align="left"/> Design London, Milan 2005Exhibition / Branding. . . . . . Design London was an exhibition held as part of the Milan Furniture Fair in 2005. Over 70 British... http://www.multistorey.net/AV-Festival http://www.multistorey.net/following/multistorey.net/AV-Festival Mon, 29 Oct 2012 07:33:33 +0000 Multistorey 2464155 <img src="http://payload8.cargocollective.com/1/3/110773/2464155/AV_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/AV_thumb_o.jpg" data-mid="14289405" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/Guide_905.jpg" width="900" height="462" width_o="900" height_o="462" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/Guide_o.jpg" data-mid="13479225" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av_04.jpg" width="440" height="327" width_o="440" height_o="327" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av_04_o.jpg" data-mid="13478702" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av_02poster.jpg" width="440" height="313" width_o="440" height_o="313" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av_02poster_o.jpg" data-mid="13478685" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av_05c.jpg" width="440" height="854" width_o="440" height_o="854" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av_05c_o.jpg" data-mid="13512118" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av_05.jpg" width="440" height="660" width_o="440" height_o="660" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av_05_o.jpg" data-mid="13478717" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av_06.jpg" width="440" height="318" width_o="440" height_o="318" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av_06_o.jpg" data-mid="13478724" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av_07.jpg" width="440" height="560" width_o="440" height_o="560" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av_07_o.jpg" data-mid="13478730" border="0" align="left"/>AV Festival 2006 / 2008Branding / Art Direction / Copywriting. . . . . . AV Festival is the UK’s largest digital arts festival, and takes place in the cities of Newcastle/Gateshead, Sunderland and Middlesbrough. The brief for the 2006 branding exercise and marketing campaign was to widen appeal much further than the “die-hard digital geeks”. The identity needed to work as a flexible system, updatable by multiple agencies for each subsequent year, theme and graphic concept. The 2006 theme was inspired by the North East’s biotechnology industries. We jumped headfirst into the tabloid style scare-mongering of such issues by creating provocative, intriguing and absurd statements, each referring to its host marketing material as a living being — the posters were clones of real posters, the guidebook was genetically modified to be 150% more useful, the adverts had been tested on animals. To introduce the 2008 theme of Broadcast, we experimented with patterns that describe radiowaves and transmissive signals, and this time our statements used the language of telecommunications to discuss the potential of the visitors as being both the transmitter and the receiver of broadcasts. Work for each festival included outdoor and press campaigns, screen idents, art direction of website and a 52 page A5 festival guide book.Index of projects<img src="http://payload8.cargocollective.com/1/3/110773/2464155/av08_1.jpg" width="440" height="611" width_o="440" height_o="611" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av08_1_o.jpg" data-mid="13479327" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av08_2.jpg" width="440" height="645" width_o="440" height_o="645" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av08_2_o.jpg" data-mid="13479329" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av08_3.jpg" width="440" height="505" width_o="440" height_o="505" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av08_3_o.jpg" data-mid="13480374" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464155/av08_6.jpg" width="440" height="609" width_o="440" height_o="609" src_o="http://payload8.cargocollective.com/1/3/110773/2464155/av08_6_o.jpg" data-mid="13480375" border="0" align="left"/> AV Festival 2006 / 2008Branding / Art Direction / Copywriting. . . . . . AV Festival is the UK’s largest digital arts festival, and takes place in the... http://www.multistorey.net/Lyric-Hammersmith http://www.multistorey.net/following/multistorey.net/Lyric-Hammersmith Mon, 29 Oct 2012 07:33:32 +0000 Multistorey 2464158 <img src="http://payload8.cargocollective.com/1/3/110773/2464158/LH_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/LH_thumb_o.jpg" data-mid="14289388" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric01.jpg" width="600" height="744" width_o="600" height_o="744" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric01_o.jpg" data-mid="13390761" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric05.jpg" width="600" height="812" width_o="600" height_o="812" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric05_o.jpg" data-mid="13390768" border="0" align="left"/>Lyric Theatre Hammersmith 2006Branding / Art Direction / Marketing Material / Signage. . . . . . When rebranding this vibrant West London theatre, we aimed to describe its complex energy and personality, to give it a unique visual personality — as a restless and curious mind, willing to explore all genres and aspects of the stage. It became apparent to us that the identity shouldn't be created on a computer, so we developed a hand written system to become both the signature logo and the general voice of its presentations. The idiosyncrasies inherent in the mark making of spontaneous handwriting are key to the personality of the Lyric. It also allowed us to create titles that talk specifically about a production, so for example, we might use harshly scrawled upper case lettering for a politically charged play or perhaps a looser, more rounded script for something that has a softer, more melancholic theme. Our three years as the Lyric's art directors saw us designing or overseeing all marketing material including seasonal brochures, posters, fliers, advertisements and website, as well as creating a signage and decorative system. We quite literally scrawled all over the building and promotional material with playful script and drawings, creating the feeling to the the visitor that they have just walked into the lifesize visualisation of a creative sketchbook, full of notes and ideas.Index of projects<img src="http://payload8.cargocollective.com/1/3/110773/2464158/LY000.jpg" width="440" height="670" width_o="440" height_o="670" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/LY000_o.jpg" data-mid="14573694" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/LY01.jpg" width="440" height="670" width_o="440" height_o="670" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/LY01_o.jpg" data-mid="14422451" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/LY02.jpg" width="440" height="670" width_o="440" height_o="670" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/LY02_o.jpg" data-mid="14422452" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/LY03.jpg" width="440" height="670" width_o="440" height_o="670" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/LY03_o.jpg" data-mid="14422453" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/LY04.jpg" width="440" height="670" width_o="440" height_o="670" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/LY04_o.jpg" data-mid="14422454" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/lyric_01LyricLetterHeads.jpg" width="440" height="645" width_o="440" height_o="645" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/lyric_01LyricLetterHeads_o.jpg" data-mid="13390752" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric04_905.jpg" width="800" height="591" width_o="800" height_o="591" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric04_o.jpg" data-mid="13390767" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric02.jpg" width="600" height="467" width_o="600" height_o="467" src_o="http://payload8.cargocollective.com/1/3/110773/2464158/Lyric02_o.jpg" data-mid="13390763" border="0" align="left"/> Lyric Theatre Hammersmith 2006Branding / Art Direction / Marketing Material / Signage. . . . . . When rebranding this vibrant West London theatre, we aimed to... http://www.multistorey.net/Re-Bag http://www.multistorey.net/following/multistorey.net/Re-Bag Mon, 29 Oct 2012 07:33:26 +0000 Multistorey 2464149 <img src="http://payload8.cargocollective.com/1/3/110773/2464149/RB_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464149/RB_thumb_o.jpg" data-mid="14289374" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464149/RE-BAG-000.jpg" width="479" height="837" width_o="479" height_o="837" src_o="http://payload8.cargocollective.com/1/3/110773/2464149/RE-BAG-000_o.jpg" data-mid="14573669" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464149/RE-BAG-02.jpg" width="479" height="837" width_o="479" height_o="837" src_o="http://payload8.cargocollective.com/1/3/110773/2464149/RE-BAG-02_o.jpg" data-mid="13383577" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464149/RE-BAG-01.jpg" width="479" height="837" width_o="479" height_o="837" src_o="http://payload8.cargocollective.com/1/3/110773/2464149/RE-BAG-01_o.jpg" data-mid="13383581" border="0" align="left"/>Re-Bag 2007Bag Design. . . . . . Re-Bag was a project curated and produced by Progress Packaging. 15 design companies were asked to come up with a design to be printed on a canvas bag. The brief was to promote the idea of re-using the bag, so we devised a way that a simple canvas bag could also be used as both a chic evening bag and a smart handbag, so doubling its potential usage. We photographed our favourite two bags and had them printed onto the canvas bag and its handles, creating a trompe l'oeil effect. Ours was the top seller of the project, selling out two print runs. progresspackaging.co.ukIndex of projects Re-Bag 2007Bag Design. . . . . . Re-Bag was a project curated and produced by Progress Packaging. 15 design companies were asked to come up with a design to... http://www.multistorey.net/Super-Design-Market http://www.multistorey.net/following/multistorey.net/Super-Design-Market Mon, 29 Oct 2012 07:33:25 +0000 Multistorey 2464145 <img src="http://payload8.cargocollective.com/1/3/110773/2464145/SDM_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/SDM_thumb_o.jpg" data-mid="14289356" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_2AA.jpg" width="440" height="642" width_o="440" height_o="642" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_2AA_o.jpg" data-mid="14573654" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_2.jpg" width="440" height="642" width_o="440" height_o="642" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_2_o.jpg" data-mid="13389610" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_1.jpg" width="440" height="642" width_o="440" height_o="642" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_1_o.jpg" data-mid="13389607" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_3.jpg" width="440" height="642" width_o="440" height_o="642" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_3_o.jpg" data-mid="13389611" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_7.jpg" width="440" height="642" width_o="440" height_o="642" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_7_o.jpg" data-mid="13389614" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_5.jpg" width="440" height="642" width_o="440" height_o="642" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_5_o.jpg" data-mid="13389612" border="0" align="left"/>Super Design Market 2007Exhibition Graphics / Branding. . . . . . The second Super Design Market was held in the Royal Festival Hall as part of the London Design Festival. 30 product designers were invited by Scarlet Projects to take part and have the opportunity to sell their work direct to the public. Our main objective was to create an impact and to draw attention to the show — one of many events taking place within the foyer's huge open space that weekend. Using the concrete pillars we wrapped and knotted hundreds of meters of fabric to create a canopy above the market that could be seen from anywhere in the space. Beneath this canopy, exhibition designer Mark Garside installed a set of oversize black cardboard tubes that acted as plinths for the products to be displayed on and interspersed these with taller tubes that we could use for signage and information graphics. Our main signage was made from coloured upholstery foam cut into oversize letters that were loosely stacked up to create our logo. We also produced leaflets and badges for each designer and their wares.Index of projects<img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_8.jpg" width="440" height="356" width_o="440" height_o="356" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_8_o.jpg" data-mid="13389618" border="0" align="left"/><img src="http://payload8.cargocollective.com/1/3/110773/2464145/super07_11.jpg" width="440" height="293" width_o="440" height_o="293" src_o="http://payload8.cargocollective.com/1/3/110773/2464145/super07_11_o.jpg" data-mid="13389619" border="0" align="left"/> Super Design Market 2007Exhibition Graphics / Branding. . . . . . The second Super Design Market was held in the Royal Festival Hall as part of the London... http://www.multistorey.net/Nokia http://www.multistorey.net/following/multistorey.net/Nokia Mon, 29 Oct 2012 07:33:24 +0000 Multistorey 2166899 <img src="http://payload.cargocollective.com/1/3/110773/2166899/NK_thumb.jpg" width="230" height="160" width_o="230" height_o="160" src_o="http://payload.cargocollective.com/1/3/110773/2166899/NK_thumb_o.jpg" data-mid="14289311" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Nokia000_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Nokia000_o.jpg" data-mid="14573511" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/01_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/01_o.jpg" data-mid="14336494" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/02_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/02_o.jpg" data-mid="14336498" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/03_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/03_o.jpg" data-mid="14336527" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/04_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/04_o.jpg" data-mid="14336529" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/05_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/05_o.jpg" data-mid="14336531" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/06_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/06_o.jpg" data-mid="14336535" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/07_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/07_o.jpg" data-mid="14336537" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/08_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/08_o.jpg" data-mid="14336540" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/09_905.jpg" width="800" height="628" width_o="800" height_o="628" src_o="http://payload.cargocollective.com/1/3/110773/2166899/09_o.jpg" data-mid="14336542" border="0" align="left"/>Nokia Prism SeriesArt Direction. . . . . . Multistorey were asked by Nokia to design the world-wide marketing brochures for the Prism Collection — a range of fashion-led mobile phones. Nokia's industrial design team had been influenced by such diverse inspirations as geometric and symmetrical architecture, faceted jewel-like motifs, and cheap home-made angular post-punk graphics. To visually discuss these things we built a small triangular box lined with optical quality mirrors. We wanted the shoot to be as honest as possible, but to create optical alchemy by turning our cheap and raw props — telephone-cable keyrings, drawing tools, light bulbs and handmade approximations of the handset's keypad and screensavers — into infinite and beautiful sci-fi landscapes when placed within the reflective set. The brochure itself was laid out as one long strip and pages were french-folded (and printed with solid fluros on the reverse) to enhance this wrap-around effect. The centre spread of the brochure is folded like a pop-up book along the angular lines of the keypad. The typographic headlines were made from hand cut and folded paper, photographed and overlaid on the geometric images to increase the level of 3-dimensionality. The brochures are printed on high gloss card and bound with electric blue tape creating a very tactile experience.Index of projects<img src="http://payload.cargocollective.com/1/3/110773/2166899/Black-Wires01A.jpg" width="567" height="378" width_o="567" height_o="378" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Black-Wires01A_o.jpg" data-mid="14573579" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Black-Wires1.jpg" width="567" height="378" width_o="567" height_o="378" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Black-Wires1_o.jpg" data-mid="14422946" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Abstract019.jpg" width="567" height="378" width_o="567" height_o="378" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Abstract019_o.jpg" data-mid="14422944" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Abstract014.jpg" width="567" height="378" width_o="567" height_o="378" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Abstract014_o.jpg" data-mid="14422943" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Blue-B2.jpg" width="567" height="378" width_o="567" height_o="378" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Blue-B2_o.jpg" data-mid="14422948" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Pink-A3.jpg" width="567" height="378" width_o="567" height_o="378" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Pink-A3_o.jpg" data-mid="14422949" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Curly-Wires20A.jpg" width="567" height="758" width_o="567" height_o="758" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Curly-Wires20A_o.jpg" data-mid="14573582" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Curly-Wires2.jpg" width="567" height="758" width_o="567" height_o="758" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Curly-Wires2_o.jpg" data-mid="14423043" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Blue-B3.jpg" width="567" height="758" width_o="567" height_o="758" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Blue-B3_o.jpg" data-mid="14423042" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Jagger-Convergence3.jpg" width="567" height="758" width_o="567" height_o="758" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Jagger-Convergence3_o.jpg" data-mid="14423044" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/NK01.jpg" width="567" height="758" width_o="567" height_o="758" src_o="http://payload.cargocollective.com/1/3/110773/2166899/NK01_o.jpg" data-mid="14423045" border="0" align="left"/><img src="http://payload.cargocollective.com/1/3/110773/2166899/Strips-1.jpg" width="567" height="753" width_o="567" height_o="753" src_o="http://payload.cargocollective.com/1/3/110773/2166899/Strips-1_o.jpg" data-mid="14423046" border="0" align="left"/> Nokia Prism SeriesArt Direction. . . . . . Multistorey were asked by Nokia to design the world-wide marketing brochures for the Prism Collection — a range...