Freddie Merckx / Feed My Ride
2011 — Bag Design
This printed bag was part of Feed My Ride, a cycle advocacy project organised by Progress Packaging. The musette bags were once standard in bike shops and are used in professional racing for the riders to carry food. 15 studios were asked to contribute designs, with ours being a juvenile mélange of Freddie Mercury and Eddy Merckx. Their names sound similar, and it makes for a funny picture. There is no deeper meaning.