Toto / Love Japan
2011 — Identity
During 2011’s Clerkenwell Design Week, Japanese bathroom manufacturer Toto hosted Love Japan, a charity auction in their London showroom to raise money for Shigeru Ban Architects’ evacuation centre project, which helps displaced survivors of the Japanese earthquake disaster. The donated items sold were all interior products by Japanese designers.
We were commissioned to create the identity and catalogue for the event, alongside web banners and an e-invitation, all within a tiny budget. The red circle obviously represents the people of Japan, with the loosely sketched chair being the design community supporting them. A very lightweight stock was specified for the 2 colour, A2 folding to A5 catalogue, as it was very noticably ‘paper’, evoking both the traditional architecture of Japan and the paper based work of Shigeru Ban.