2007 — Art Direction / Packaging

Re-Bag was a project curated and produced by Progress Packaging. 15 design companies were asked to come up with a design to be printed on a canvas bag. The brief was to promote the idea of re-using the bag, so we devised a way that a simple canvas bag could also be used as both a chic evening bag and a smart handbag, so doubling its potential usage. We took photos of our favourite two bags and had them printed onto the canvas bag and its handles, creating a trompe l’oeil effect. Ours was the top seller of the project, selling out two print runs.