Super Design Market

2007 — Exhibition Design / Identity

The second Super Design Market was held in the Royal Festival Hall as part of the London Design Festival. 30 product designers were invited by Scarlet Projects to take part and have the opportunity to sell their work direct to the public. Our main objective was to create an impact and to draw attention to the show — one of many events taking place within the foyer’s huge open space that weekend. Using the concrete pillars we wrapped and knotted hundreds of meters of fabric to create a canopy above the market that could be seen from anywhere in the space. Beneath this canopy, exhibition designer Mark Garside installed a set of oversize black cardboard tubes that acted as plinths for the products to be displayed on and interspersed these with taller tubes that we could use for signage and information graphics.

Our main signage was made from coloured upholstery foam cut into oversize letters that were loosely stacked up to create our logo. We also produced leaflets and badges for each designer and their wares.