2015/16 — Identity Design / Art Direction
After designing a visual identity and logo for New York fashion designer, Victor Glemaud, we created the campaign for both his Fall / Winter 2015 and 2016 collections of unisex knitwear, together with photographer and director Barnaby Roper. We took the garments’ slash motif, inspired by artist Lucio Fontana, and used it as the basis for the campaign’s art direction. A series of posters were flyposted throughout New York City and a 15 second video premiered on Instagram.
The Fall / Winter 2016 high contrast monochrome images were shot by Chris Colls.